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Analytics

Reach your goals
with powerful analytics

Power your business with data-backed insights that can help you improve how customers experience your brand - at no charge.

Uncover customer insights and new opportunities

Get a deeper understanding of user behavior across devices and platforms. Google Analytics gives you tools free of charge to understand the customer journey and improve your marketing ROI.

Built with Google's AI

Have AI predict user behavior and deliver actionable insights

See customer journeys across sites and apps

Gather key data, or easily import your own, for business analytics

Valuable campaign insights

Discover your best-performing ads and see results in real-time when connected to Google Ads

Fast, robust reporting

Analyze data quickly and share high-impact reports easily with your team

Privacy-safe measurement

Measure activity with an event-based model that doesn't exclusively rely on cookies

Seamless expanded integrations

Connect to other Google solutions and partner products for increased efficiency

See how Google Analytics
drives real results

Analytics

Discover what you can do with Google Analytics

View the full customer journey and analyze insights all in one place.
Google Analytics can help you improve ad performance with customer privacy top of mind.