Measure what matters to you
Better understand your website visitors by measuring traffic sources, bounce rates, interactions with your content, and more.
Get smarter, faster answers
Access Google’s advanced machine learning capabilities to help get the most out of your data and take action.
Connect your insights to results
Analytics is built to integrate seamlessly with Google’s other media and publisher products, so you can easily use your Analytics insights to drive impact.
Make your data work for you
Process and share your data quickly with an easy-to-use interface and shareable reports.
“Google’s analytics products helped us improve engagement by 33% and click-throughs by 21% for content promotions on our homepage.”
Mia Vallo, National Geographic
“Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business.”
Mariam Naficy, Minted
“The insights we’ve gained from Google Analytics and working with Search Discovery continue to influence the Society business decisions for the positive.”
Ashleigh Bunn, American Cancer Society
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Digital insights that propel impact
What’s having the most impact on your website? Learn what content drives real results.
How are visitors finding your site? Learn what’s driving traffic.
What does your audience look like? See the bigger picture.
How do visitors engage with your site? Find out how long your visitors stay and how often they return.