Get a deeper understanding of user behavior across devices and platforms. Google Analytics gives you tools free of charge to understand the customer journey and improve your marketing ROI.
Reach your goals
with powerful analytics
Power your business with data-backed insights that can help you improve how customers experience your brand - at no charge.
Uncover customer insights and new opportunities
Built with Google's AI
Have AI predict user behavior and deliver actionable insights
See customer journeys across sites and apps
Gather key data, or easily import your own, for business analytics
Valuable campaign insights
Discover your best-performing ads and see results in real-time when connected to Google Ads
Fast, robust reporting
Analyze data quickly and share high-impact reports easily with your team
Privacy-safe measurement
Measure activity with an event-based model that doesn't exclusively rely on cookies
Seamless expanded integrations
Connect to other Google solutions and partner products for increased efficiency
See how Google Analytics
drives real results
9%
reduction in user drop offs
Gymshark achieves new personal best with Google Analytics
UK-based fitness apparel and accessories brand Gymshark used Google Analytics to improve the quality of their measured website and app data. The team used the customizable Explore section to uncover and resolve key pain points for Gymshark customers.
9%
reduction in user drop offs
50%
cut down of reporting time
412 Food Rescue cuts reporting time by 50% with Google Analytics
US-based 412 Food Rescue, a non-profit organization that works with food retailers to prevent surplus food from going to waste, harnessed Google Analytics across platforms to understand their users' journey, optimize marketing, and acquire more volunteers.
50%
cut down of reporting time
Discover what you can do with Google Analytics
View the full customer journey and analyze insights all in one place.
Google Analytics can help you improve ad performance with customer privacy top of mind.